Dallas Chocolate Festival: Event Branding
Dallas Chocolate hosts this enchanting festival annually to promote local chocolate artisans and educate chocolate lovers about the dynamic, innovative, and delicious world of artisan chocolate. In it’s tenth year, the festival asked me to design the event collateral around their chosen theme: “The Story of Chocolate.” I promoted this fairytale affair through an event logo, social media graphics, web banners, invitations and direct mail postcards. The concept continued throughout the event space on entryway banners and die cut vinyl window graphics, posters, giveaway bags and other promotional items, and on a custom wall display case with die cut vinyl graphics.